The Client

Regional –

First time candidate

Campaign Type

Florida

Location

1.5 million – 26th largest region in the United States

Service Area/Population:

This female candidate with a legal background had previously explored running for office in 2016, but it was the 2020 election where she attempted to run for office for the first time. Being new to the process of political campaigning, she leaned on advice from friends and colleagues and learned about EnSpot Political’s marketing services.

political client background

Needs & Challenges

Though our first-time candidate was fairly known in some legal circles within her region, she did not have the name recognition or profile that would easily drive enough votes to get elected. She was also facing two male opponents who were well-known in their communities, including one who was a public official. Our candidate needed to boost her campaign and profile to get the word out about her campaign, all while most public events would be limited or canceled during the COVID pandemic.

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