Email marketing for political campaigns and organizations.
Managed Email Marketing
What is Managed Email Marketing?
EnSpot Political works on behalf of political campaigns and organizations to send emails to potential supporters and voters. Because managed email marketing can include voter outreach, it’s a great way to increase visibility, awareness, and donations for your campaign or organization.
Benefits of Managed Political Email Marketing
Reach people who you were not able to reach in-person
Increase awareness for your campaign or organization’s platform
Boost fundraising for your campaign or organization
Improve in-person outreach and event attendance
Build your own subscriber list of supporters
Email marketing is one of the most cost-efficient ways to spread the word about your campaign or organization.
Since more than 92% of adults use email on a regular basis, email messages are a good way communicate with your target audience
about upcoming events, petitions, current issues, fundraising and voter information.
EnSpot Political’s Managed Email Marketing service includes valuable features like custom email design, use of targeted email lists, federal
compliance and reporting. Self-service email platforms may appear to be an easy solution, but most popular email marketing platforms
do not supply email lists and they do not allow you to use lists containing contacts who have not subscribed to your messages.
With EnSpot Political, all you need is the content of your message along with a few details about your campaign and we handle the rest.
EnSpot Political vs Most Email Platforms
Sends on Your Behalf
Includes Targeted Email Data
Custom Email Template
Dedicated Email Domains
Dedicated Mail IPs
Managed Replies
Managed Unsubscribes
EnSpot Political
Most Email Platforms
NO
Replaces Inactive Contacts
Customized Feedback
YES
YES
YES
YES
YES
YES
YES
YES
YES
NO
Additional Fee
Additional Fee + Setup
Additional Fee
NO
NO
NO
NO
Use Cases for Managed Political Email Outreach
Get Out the Vote (GOTV)
Visibility is one of the most important objectives for political campaigns and organizations. Email outreach campaigns offer an excellent way to introduce yourself and your platform to a broad audience.
Recommended Period: Start of campaign until Election Day
Build engagement and support with brief updates about your campaign such as local initiatives, scheduled debates, campaign events, work in the community and endorsements.
Recommended Period: Start of campaign until Election Day
Finding volunteers for political campaigns is not always easy but using email can help you connect directly with supporters who are ready to help with your campaign. Volunteers are valuable assets.
Recommended Period: Start of campaign until Election Day
There are numerous ways that political email campaigns can help candidates and organizations build a following and gain support.
Here are some of the most common uses.
Recommended Period: Start of campaign until Election Day
Email outreach not only increases visibility but can also result in a boost in campaign contributions. Email helps supporters understand why and how they should contribute to your campaign.
Encourage potential supporters to vote. This can include information about voter registration, mail ballots, early voting schedules and election day.
Recommended Period: 45 days before Early voting or ballot delivery, until Election Day
Find Campaign Volunteers
Campaign
Visibility
Campaign
News and Events
Contributions
Campaign Visibility
How It Works
Your Managed Political Email Marketing campaign is setup and executed in 4 phases.
Phase 1 - Setup
EnSpot Political sets up customized email domains and mail servers for your campaign. While your account is being setup, you will need to submit your message, images, and or video link to be used for your campaign. The content you submit will be used to design your email template for your messages.
Phase 2 - Preview and Testing
You will receive a proof of your designed email message for your review and approval. Your mail servers will be tested internally to confirm that mailings are ready to start. Your target audience will also be confirmed and loaded at this time. Mailings will not start without receiving your approval.
Phase 3 - Sending
We will start sending and managing your email campaign based on your delivery schedule. Sending time may vary based on your requirements and the size of your campaign. Sending usually starts within 24 hours of your message approval. Campaign activity is monitored by staff for unsubscribe requests, inactive contacts, and any responses that you may receive. Email replies will be forwarded to the campaign with contact information intact for your follow-up.
Phase 4 - Reporting and Feedback
You will receive one or more summaries showing how many emails were sent along with details of open and click activity. Feedback and suggestions will be provided with your email summary or during your campaign review phone call, depending on your service plan.
Winning an election starts with reaching, engaging, and influencing voters online.
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