Targeted digital ads for political campaigns.
Digital Ad Management
What are Digital Ads?
A digital ad is the placement of a campaign or organization’s content on online channels, such as websites, mobile applications, streaming content, and more. Digital ads formats can include text, image, audio, or video.
For political campaigns and organizations, advertising is continuing to evolve from traditional methods like newspapers, flyers, and radio to include placements on websites, search engines, social media platforms and more.
Benefits of Digital Ads for Political Campaigns
Digital ads give political campaigns the opportunity to increase visibility and engagement with voters across various online websites and applications with content that is consistent and complimentary to their in-person activity.
Significant changes in how news and information are received have made digital media a more powerful political marketing tool.
Recent surveys confirm that over 35% of Gen X, Millennials and Gen Z use social media and websites as an online news source daily.
EnSpot Political uses data as a powerful asset when managing digital ads, allowing political campaigns to show ads to a select audience, location, or even target specific voters. Similar to our IP Targeting services, targeted digital ads result in campaign content that is most relevant to the voter, something that cannot be done with most traditional forms of political advertising.
Digital ads offer budget flexibility and can be scaled to match the campaign’s budget. In most cases digital ad costs for political campaigns are a fraction of what would be spent to reach the same audience using traditional advertising. This puts digital ads in-play for campaigns of all sizes.
Use Cases for Political Digital Ads
Digital ads offer one of the most efficient ways to execute objectives in all phases of your political campaign. Here are some of the most common use cases.
Get Out the Vote (GOTV)
Increase Platform Visibility
Fundraising
and Support
Campaign Engagement
How It Works
EnSpot Political offers managed digital ad plans where we create, set up and execute digital ad campaigns on your behalf. Here is how it works:
Step 1
Select a target audience or voter profile to be targeted.
Step 2
Submit your campaign materials and objectives, platform access, and required campaign information to design your ads and set up your ad campaign. For some plans, an outline or draft of suggested ad concepts may be provided.
Step 3
Your designed ads will be presented to you for review and approval before they are submitted to the selected platforms. Once we have your approval, the ads are submitted to the platforms for approval. Ads are usually approved and active within 24 hours.
Step 4
Get results! You will receive a digital ad schedule that shows the estimated ad views planned per platform, along with one or more activity summaries showing how many people viewed, clicked, and commented on your ads.
Winning an election starts with reaching, engaging, and influencing voters online.
© 2023 EnSpotPolitical.com | Phone: 305-570-0333
